Clubs selling off the name of their Stadium?

It's a horrible thing to do. These names of stadiums are unique and old school and it would disrespectful to the club to change it because of a sponsor. Not only does it make it uncomfortable playing in a 'new stadium' (same stadium, new name makes it new psychologically) but it just causes a lot of hle for different people. They will have to remember their new stadiums name and not to mention, people bought club souvenirs with the stadium name on them and what will they think when the stadium changes it's name? This is not acceptable and it shouldn't happen, you cannot change these names, It's like the name of a memorial or a famous place, they never change their name and a sponsor is no excuse to change the name of a stadium with a good history. Imagine going to a stadium called "The Pringles stadium" or "The Sony stadium" for example, that wouldn't be right, it would be very weird indeed.